We’ve been using the Concise catalogue for 14 years now, and it is our main selling tool. All our customers get a copy of the Concise, and it is far and away the best marketing tool we have. The Concise does a lot of things for you, and it works much better than when we were giving a 40% discount off RRP. Customers are happy to pay the prices in the Concise and we only discount if it is a contract product, which takes away the time-consuming process of setting prices for all product enquiries. It’s all about how you present it to your customer. We hand deliver the Concise, and the rep has a chat with the customer whilst he’s there - the size/format and buy price is just another reason to buy the catalogue.

Nigel Foreshew, Paperstation