There are 3 non-negotiable realities of the modern buyer in today’s marketplace:

1. You can’t play ping-pong with the modern buyer.
2. Buyers go through four distinct steps when making purchases.
3. To survive and thrive in today’s markets, you will need more than just technique.

In this webinar, you will learn:

• The 4 key steps of the modern buyer’s journey
• How to adapt your selling philosophy to the modern buyer
• NEW Sandler Rules to help you navigate the current sales environment