Price Smoothing Exercise

price-smoothingWe’re sure many of you have come across versions of a product being priced differently. A red biro could easily have a different price to the blue one and to the green one - all based on popularity, and commendable for eking out every little penny here and there, but have you ever thought about how this can look to your customer?

Tiny differences in price between a red and blue pen can come across as penny-pinching and overly complicated. So to help simplify things we have smoothed out the pricing on a wide range of products in the Spicers price file. It does mean that some products have increased marginally in cost, but a healthy 826 products have also come down, but that’s not really the point - this exercise is about making life easier for both you and your customer!