What is it?
INox is our weekly email marketing programme designed, built and sent for you, by the in-house team at Superstat. We spend a lot of time coming up with great content for the emails that your customers can connect with, regardless of what type of industry they work in. And we lead the emails with this great content too, because our reporting consistently shows that an interesting and topical article will have a much wider appeal to your customer base than a specific special offer – and this in turn means an above average click through rate for you! This regular reporting allows us to constantly tweak the content we create too, ensuring it’s always as relevant and appealing to your customer base as possible.
Why choose it?
The purpose of email marketing is to act as a reminder to your customers that you are alive and ready to take an order! That’s why our focus is on creating material that they will firstly want to open and secondly we capitalise on that open with opportunities to advertise a specific set of products and the different categories you sell in.
You may not always get a sale every week, but a gentle ‘hello’ from you on a Tuesday is just as effective in the long term for customer retention.
Options
We always recommend you start on step one of INbox; where we design, build and send the emails on your behalf. Step two of the programme gives you the option to add in banners which are personal to you – this is great for if you have a specific offer or category you want to promote. Step three emails pull in material from your website, which gives a connected feel to your email with more tie-up between your site and the email that your customer receives.
- Price Buster – Contact List
- Postcards
- Inbox – Email Marketing
