We are pleased to unveil our new brand identity that is designed to reflect the company’s position in the office products industry.
With a history that dates back more than 20 years, Superstat is rooted in a rich heritage of helping dealers grow. The new corporate brand reflects a modern, approachable look that positions the company for the next 20 years and reflects how Superstat has developed into a full-breadth offering for dealers of all sizes.
The new branding will impact all visual aspects of how Superstat presents itself, from a new message platform, redesigned website and a more vibrant corporate colour palette, all of which will be rolling out in the coming months.
Chris Collinson, MD, commented: “Our brand name and logo are important indicators of who we are and what we are about. Now we are taking the opportunity to revitalise and strengthen how we represent ourselves, whilst retaining our established values. We feel it’s important to let people know what Superstat stands for and our new tagline ‘We’re with you’ signifies the commitment of everyone at Superstat to our dealers.”