New Supercharged web stores

Our online ordering platforms Orderstore and OPO are now using the industry’s best-in-class product content thanks to our relationship with Open Range. With this, dealers benefit from a web store that's up-to-date, content rich, and that features the latest offers and promotions.

Open Range supplies product content in a single, standardised database format, for all the products, brands, distributor ranges and market sectors that are covered. This gives Orderstore and OPO users rich and informative content for many thousands of products.

Richard Lockley, Commercial Manager, commented “We are constantly keeping up with innovations and features that enhance users' experience to make it as easy as possible to browse and purchase. Over the last few years we’ve evolved our web store platform to be mobile optimised, to attract browser business, to take online payments and to add your own products. The use of Open Range data is another step towards bringing rich content to users, whilst ensuring promotions and bundles are populated on time with daily update files”.