A connected marketing strategy tying together email, print, social media and customer service is key for a successful campaign but all too often we skip one or two of these out because of commonly held misconceptions. Well we're here to bust those myths for once and for all!
MYTH 104: Printed mailers are forgotten instantly.
FACT: 60% say valued mail keeps your brand top of mind.
Read more about our Mailer programme here.
MYTH 101: Customers don't buy online.
FACT: Half of all purchases will be made online by 2017.
Read more about our online ordering solutions.
MYTH 102: Catalogues are dead.
FACT: Web platforms are great for ordering, but they can't match the browsability and cross sell factor of a catalogue.
Read more about our Concise catalogue.
MYTH 103: My customers need the cheapest price.
FACT: By 2020, great customer service will be more important to B2B customers than price.
MYTH 105: Email marketing doesn't add up.
FACT: 72% of business customers say they prefer to receive promotions by email.
Read more about our email marketing programme We Send It here.
MYTH 106: Online catalogues will never catch on.
FACT: Digital subscriptions now outsell single issues three to one.
Read more about our digital catalogue here.