Thanks to a phenomenal effort by our marketing production team and with a following wind at the printer, we are delighted to tell you that your catalogues are already being dispatched and will be arriving approximately 5 days ahead of schedule, giving you even more scope to get them into your customers in good time before the Christmas break.
Despite a very tight production schedule, the job was sent down the line bang on time and in perfect order, so when a slight window at the printer appeared we were there, on our marks and ready to go and take advantage of it.
Perfecting the look and feel of the book is an evolution each year and I’ve got to say we are delighted with what we have achieved this time. The binding is the best job we’ve seen, and combined with a different paper stock on the covers, makes the book feel a lot easier to handle and physically flick through. We have also responded to feedback in terms of the visibility of the print and the product descriptions stand out much better on the page than last year. It’s always a combination of the print and the paper to get this right and you never really know 100% what the outcome will be until it goes to press but a few subtle changes in the spec have worked out extremely well.
Studio Manager and technical expert Timothy Campbell says it’s the 18th Concise Catalogue he has completed and genuinely feels it’s the best one yet in terms of quality and content. The tech section at the front of the catalogue give dealers some credibility in that area and the section dividers have been refreshed as always to lift the whole publication and make it especially easy on the eye.
The team have done everything they can to ensure a smooth delivery so fingers crossed that all goes to plan as well. If you do have any problems or you haven’t received anything by this Friday 1st December please get in touch and we will deal with it.
Please take a minute or two to familiarise yourself with the new edition of this superb selling tool. We will be booking in some training time with your sales people if people can spare us 20 minutes of their valuable time to get the key selling points ‘front of mind’ before these hit the streets.